NHL LIVE™ and Sportsnet NOW™ are opposite products from one another, serving two different types of sports fans. NHL LIVE is an out-of-market hockey product, while Sportsnet NOW is for multisport fans and NHL fans who want to choose the amount of hockey to watch.
SN NOW ($19.99/month)
If you live in Edmonton and want to watch Oilers games, you would be able to watch all 82 of their games (39 national + 43 regional) without blackouts, making Sportsnet NOW the product for you.
SN NOW+ ($9.99, $27.99/month or $249.99/annually)
SN NOW+ allows users to choose how much hockey they would like to watch.
SN NOW allows a user to livestream 300+ regular season games, depending on where you live, while SN NOW+ lifts blackouts for all Sportsnet exclusive games, totalling over 500.
SN NOW+ also allows users to stream more non-hockey content, such as NBA, Bundesliga, FA Cup, IndyCar, National Rugby League and Premiership Rugby.
If you live in Winnipeg but want to watch the Montreal Canadiens (making you an out-of-market fan), or if you just want to watch the largest volume of NHL games possible, NHL LIVE would be the product that best suits your needs.
For more detail on differences between NHL LIVE™ and Sportsnet NOW™, click here
Note: Sportsnet is the sole rights-holder to the Edmonton Oilers, Calgary Flames and Vancouver Canucks, as well as 56 Toronto Maple Leafs games. Sportsnet does not own the regional rights to the Montreal Canadiens (50 games), Ottawa Senators (55 games) or Winnipeg Jets (60 games). As a result, only their national games are available with a Sportsnet NOW subscription.