Sportsnet NOW launches on Xbox One


Just in time for the World Cup of Hockey, MLB Postseason and NHL regular season, Sportsnet NOW has officially launched on Xbox One video gaming consoles!

Sportsnet NOW, Sportsnet’s over-the-top (OTT) sports streaming service launched in April, added Xbox One to its slate of connected devices – one of the platforms most frequently requested by Sportsnet NOW users. Launched a month after Apple TV, Xbox One offers Canadians another way to use their Sportsnet NOW subscription on the big screen, requiring nothing but an Internet connection.

“Fans want to watch live sports on the biggest screen available, and for cord-nevers and cord-cutters, the addition of Xbox One makes it easy to access Sportsnet NOW on the biggest screen in the house”, said Scott MacMillan, VP at Rogers Media. “As Canada’s #1 Sports Media brand, and the only mainstream, multi-sport streaming service available for purchase directly over the Internet, expanding the viewing options for subscribers is one of our top priorities.”

In order to access their Sportsnet NOW subscription, users simply proceed to the Xbox store and type in “Sportsnet” to download the free app. Upon opening the app, click on the “SN Now” tab across the left-hand portion of the screen and select “Sign in.” This will open up a new screen with “SN Now” on the left and television providers on the right.  Choose the Sportsnet NOW side and input your login information (i.e., a MyRogers username and password) created when registering for the service. Once signed in, you’ll be able to watch live events and shows on any of the 6 Sportsnet channels available, including games on CBC, where available.

Note: The Sportsnet app on Xbox One is a free download, and if you subscribe to Sportsnet through a participating TV provider, your subscription already includes access to Sportsnet NOW. Visit for more details on participating providers.

Delivering a reliable 720p HD stream, the app allows users to watch highlights, analysis and interviews, in addition to streaming all of their favourite sports and Sportsnet original programming.

What is Sportsnet NOW? Sportsnet NOW is a monthly streaming product, priced at $24.99 per month plus applicable taxes. No TV subscription is required. No contract is required. And you are able to cancel at any time.

A subscription comes with 24/7 access to six Sportsnet channels: Sportsnet West, Pacific, East, Ontario, ONE and 360.

Other content includes: Over 300 national NHL games, regional games, the entire Stanley Cup Playoffs, Toronto Raptors & NBA games, WWE, Premier League, FA Cup, Bundesliga, Toronto Blue Jays games, marquee MLB matchups, MLB Postseason and World Series, eSportsTV, all your favourite Sportsnet original programming and much more. Click here for details.

Sportsnet NOW is also included for free with your TV subscription with participating providers. For a list of participating providers, please visit

Sportsnet NOW is also available on desktop at, as well as on iOS and Android smartphones and tablets, Apple TV (4th gen), PlayStation 4 and Google Chromecast by downloading the Sportsnet app.