Sportsnet NOW Launches on Xbox One

October 20, 2021

Originally published September 1, 2016

Just in time for the World Cup of Hockey, MLB Postseason and NHL regular season, Sportsnet NOW has officially launched on Xbox One video gaming consoles!

Sportsnet NOW, Sportsnet’s over-the-top (OTT) sports streaming service launched in April, added Xbox One to its slate of connected devices – one of the platforms most frequently requested by Sportsnet NOW users. Launched a month after Apple TV, Xbox One offers Canadians another way to use their Sportsnet NOW subscription on the big screen, requiring nothing but an Internet connection.

“Fans want to watch live sports on the biggest screen available, and for cord-nevers and cord-cutters, the addition of Xbox One makes it easy to access Sportsnet NOW on the biggest screen in the house”, said Scott MacMillan, VP at Rogers Media. “As Canada’s #1 Sports Media brand, and the only mainstream, multi-sport streaming service available for purchase directly over the Internet, expanding the viewing options for subscribers is one of our top priorities.”

In order to access their Sportsnet NOW subscription, users simply proceed to the Xbox store and type in “Sportsnet” to download the free app. Upon opening the app, click on the “SN Now” tab across the left-hand portion of the screen and select “Sign in.” This will open up a new screen with “SN Now” on the left and television providers on the right.  Choose the Sportsnet NOW side and input your login information (i.e., a MyRogers username and password) created when registering for the service. Once signed in, you’ll be able to watch live events and shows on any of the 6 Sportsnet channels available, including games on CBC, where available.

Delivering a reliable 1080p HD stream, the app allows users to watch highlights, analysis and interviews, in addition to streaming all of their favourite sports and Sportsnet original programming.

What is Sportsnet NOW? Sportsnet NOW is a multi-sport streaming product, currently available on desktop or laptop through your web browser, as well as smartphones, tablets, Apple TV (4th gen), Xbox One, Xbox Series X/S, PlayStation 4, PlayStation 5, Amazon Fire TV, Android TV and Google Chromecast by downloading the Sportsnet app.

SN NOW Standard is priced at $14.99/month or $149.99/year and grants you 24/7 streaming access to Sportsnet East, West, Ontario, Pacific and Sportsnet ONE.

SN NOW Premium is priced at $34.99 per month or $249.99/year and provides you access to the same channels as SN NOW, plus additional content not broadcast on TV.

Sportsnet NOW is also included for free with your TV subscription with participating providers based on the Sportsnet channels you have in your television package.

For a list of participating providers, please visit

Content includes: Over 1,000 total NHL games, all outdoor games, the NHL All-Star Game, entire Stanley Cup Playoffs, NHL Draft, up to 162 Toronto Blue Jays games, MLB regular season matchups, MLB Home Run Derby and All-Star Game, Postseason and World Series, Grand Slam of Curling, 41 regular season Toronto Raptors games, 200+ marquee NBA matchups, NBA Playoffs and Finals matchups, NBA Draft, WWE, FA Cup, Bundesliga, IndyCar, National Bank Open presented by Rogers, all your favourite Sportsnet original programming and much more.