Sportsnet NOW launches on Apple TV

January 31, 2020

Originally published June 16, 2017

Sportsnet NOW—the direct-to-consumer streaming product launched in April—is now available on fourth-generation Apple TV, a favourite platform among consumers.

“We know that for many who don’t have traditional TV, Sportsnet NOW is their primary source for live sports,” said Scott MacMillan, VP at Rogers Media. “Apple TV makes it easy to access Sportsnet NOW on the big screen the way our viewers want to experience sports—it’s an important step in elevating the user experience for our subscribers.”

The user experience on Apple TV is designed much like the Sportsnet app for iPad and iPhone, for ease of use and familiarity. It serves as a one-stop shop for all of your sports needs, offering highlights, analysis and interviews, in addition to the ability to live-stream games from Canada’s #1 sports brand.

To get started, simply download the Sportsnet app from the Apple store on your home TV screen. Then proceed to the SN NOW tab, click Sign In and sign in using your Sportsnet NOW credentials.

What is Sportsnet NOW? Sportsnet NOW is a multi-sport streaming product, priced at $9.99 a week, $19.99 or $27.99 per month, plus applicable taxes. No contract required. You can sign up for as long as you want and cancel whenever you like.

It is also available to purchase for a full year through an annual pass subscription for a one-time fee.

A subscription grants you 24/7 streaming access to Sportsnet East, West, Ontario, Pacific, Sportsnet 360, Sportsnet ONE and content not available on the Sportsnet television channels.

Sportsnet NOW is also included for free with your TV subscription with participating providers based on the Sportsnet channels you have in your television package. For a list of participating providers, please visit

Sportsnet NOW is currently available on desktop or laptop through your web browser, as well as smartphones, tablets, Apple TV (4th gen), Xbox One, PlayStation 4, Amazon Fire TV, Android TV and Google Chromecast by downloading the Sportsnet app.

Content includes: Over 500 total NHL games, all outdoor games, the NHL All-Star Game, entire Stanley Cup Playoffs, NHL Draft, up to 162 Toronto Blue Jays games, MLB regular season matchups, MLB Home Run Derby and All-Star Game, Postseason and World Series, Grand Slam of Curling, 41 regular season Toronto Raptors games, 200+ marquee NBA matchups, NBA Playoffs and Finals matchups, NBA Draft, CHL, Memorial Cup, WWE, FA Cup, Bundesliga, IndyCar, Rogers Cup Tennis, all your favourite Sportsnet original programming and much more.

Subscriptions, Downloads, Devices:
– You can purchase a subscription to Sportsnet NOW in-app on your iphone, tablet or Apple TV. Download the Sportsnet app, click the ‘Watch‘ tab and tap on ‘Subscribe‘ to get started.

Note: Your iTunes credentials will be used to login and purchase the subscription.